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What's the difference between impression and clicks in affiliate program? thanks.

M provided a solid answer, if I may add the ratio of clicks to impressions is called the click through rate, 1 click per 200 showings of an ad would yield a 0.5% ctr, a not uncommon stat.

A low ctr in pay per click advertisements, due to poor quality ad text, will cause the keyword quality rating to go down and the cost per click to go up.

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What's the difference between impression and clicks in affiliate program?